Cryptodoll is an NFT app that enables users to buy, sell, trade, manage their wallets, and view rankings.
The main goal of this project was to create a user-friendly interface with a modern aesthetic. The design process was divided into three stages: research, prototyping, and user interface design (UI Design).
Despite the growth of the NFT market, some platforms still present significant barriers for female audiences, including:
To design the user experience and interface of a mobile NFT app tailored for women, that aims to:
Target user profile:
The visual research phase was conducted through a comparative analysis of similar platforms, focusing on leading NFT marketplaces.
Their features, navigation flows, and interface patterns were evaluated in order to identify best practices and opportunities for improvement.
Based on these insights, a visual moodboard was developed, consolidating aesthetic references, design directions, and interface elements that guided the product’s identity.
The key features defined based on the research conducted were:
The prototyping stage was conducted, including the definition of navigation flows and the creation of wireframes, with a focus on structuring the experience and validating the interface architecture.
The design system was developed to ensure visual consistency, scalability, and a cohesive, intuitive experience throughout the interface.
The interface design was developed to create a visually engaging, intuitive experience that fosters an emotional connection with the audience, using visual elements that enhance creativity and ensure clarity in navigation.
